The Independent said:
"Runners, walkers, or cyclists who rely on the iPod nano can now tame the long, annoying cord with the Cord Shrink by Innovelis. Only compatible with the new iPod nano Multi-Touch, the gadget attaches to the iPod and holds the cord neatly coiled like a garden hose."
Powerbook Medic said:
"Cord Shrink is simple, yet effective. Constructed of a rubber material, Cord Shrink attaches securely to the new iPod nano's clip and allows a person to store unwanted headphone cord length. Cord Shrink is perfect for people who use their iPod nano during physical activities."